Midday — Practical support for managing digital work.

Welcome to Midday by Adam Weston.

I hope to make your digital work easier to manage.

I help good people to make digital clearer, calmer, and more effective, so they can do their best work without stress or constant distraction. I am a board member at Growcreate and Invessed, where over the past 14 years, I have helped build a team that delivers complex digital platforms across Azure, Umbraco, Optimizely and emerging AI technologies. Now that the Growcreate team has taken ownership of delivery and operations, I am deliberately exploring a new direction: spending more of my time advising, mentoring, and supporting people who want practical guidance rather than another tool or sales pitch.

What I hope to get from Substack is community and connection. I have the time and space to help people, and I want to do that in a way that feels human and grounded. I value in-person conversations where possible, shared experience, and the confidence that comes from learning together. I’m here for camaraderie, friendship, and the kind of community where people support one another without ego or sales agendas.

Adam Weston
UK-based

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