Get senior digital leadership without hiring full-time
If your B2B business and charity are at the stage where digital work requires senior-level direction, hiring someone who only writes strategy but never delivers is not the answer. You’ll find that a full-time Head of Digital is expensive, and splitting the job across several people usually ends in failure
I manage both strategy and delivery. I create the plan, allocate budget and effort, and ensure that delivery partners meet their commitments. When your team needs extra capacity or specialist skills, I step in directly. You receive senior oversight and hands-on delivery in one flexible monthly role.
Adam Weston, Head of Digital
15+ years working across digital strategy and delivery
Board-ready reporting, not vanity metrics
Radically honest advice
Bridges marketing and tech teams
Home / Fractional Head of Digital
What am I responsible for?
Digital strategy and roadmap
Built around your commercial or mission goals, not a list of tech features.
Vendor and agency accountability
I set the brief, the service levels and the scorecard, then make sure delivery partners stick to them.
Cross-functional alignment
Marketing, systems and sales working toward the same goal, not pulling in different directions.
Board-ready reporting
The numbers your board or trustees need to make decisions, not vanity metrics.
Not ready to book a call?
Download the PDF for cost comparisons, objection-handling scripts, and four low-risk starter projects to help you make the case for a fractional digital lead.
Pricing
This runs on a simple monthly subscription across three tiers, from strategic oversight to full delivery management.
“Stop hiring overhead. Start scaling output.”
Adam Weston | In person, across Bath & Bristol.
Ready to get senior digital leadership without hiring full-time?
BLOG
Why you’ve become the default digital decision-maker
Accountable by default, but not by design.
Written By Adam Weston
BLOG
When digital responsibility grows
Practical support for managing digital work as expectations increase
Written By Adam Weston
FAQs
-
A consultant reviews your business and hands you a report. I join your team, set the strategy, manage vendors, and, where your team needs it, get hands-on alongside your staff to get things done.
-
Even strong internal teams get overwhelmed by daily tasks or hit projects outside their experience, like setting up a new CRM, integrating software, or building AI assistants safely. I take those headaches off their plate so they can focus on their main jobs.
-
Sometimes, yes. At enterprise scale, a Chief Digital Officer would never touch delivery. At your size, that's not practical, so where your team doesn't have the capacity or specialist skill, I get hands-on directly or bring in a partner like Growcreate for the technical build. Either way, I stay accountable for the outcome, not just the plan.
-
Chief Digital Officer is a full-time board title for a leader who sets strategy and never delivers. I do the same job at the strategy and governance level, but scaled to include hands-on delivery when a smaller team needs it, at a fraction of the cost and time of hiring either role separately.
-
I can be in place within days, not the months a full-time search takes. I pick up the roadmap, keep vendors and delivery on track and report to the board on a rolling contract.
-
I review and set briefs, benchmark the retainer against market rates, and conduct monthly reviews.
Convince the Boss
The business case for fractional digital leadership
This guide sets out the numbers and answers you need to show why a fractional Head of Digital makes commercial sense.
What you'll learn:
See how a £130k full-time digital hire stacks up against a flexible fractional arrangement from £1,500 a month.
Get straight answers to board questions on agency retainers versus in-house teams.
Review four starter projects that boards sign off quickly, including tech audits and sales pipeline fixes.
See how you can scale up or pause senior support with 30 days’ notice and no ongoing costs.
Download the free guide as a PDF
Enter your details for instant access to the numbers and answers you need for board approval.