Get senior digital leadership without hiring full-time

If your B2B business and charity are at the stage where digital work requires senior-level direction, hiring someone who only writes strategy but never delivers is not the answer. You’ll find that a full-time Head of Digital is expensive, and splitting the job across several people usually ends in failure

I manage both strategy and delivery. I create the plan, allocate budget and effort, and ensure that delivery partners meet their commitments. When your team needs extra capacity or specialist skills, I step in directly. You receive senior oversight and hands-on delivery in one flexible monthly role.

A middle-aged man with light hair, a beard, and mustache, smiling, wearing a dark button-up shirt, standing against a plain light gray background.

Adam Weston, Head of Digital

  • 15+ years working across digital strategy and delivery

  • Board-ready reporting, not vanity metrics

  • Radically honest advice

  • Bridges marketing and tech teams

Home / Fractional Head of Digital

What am I responsible for?

Digital strategy and roadmap

Built around your commercial or mission goals, not a list of tech features.

Vendor and agency accountability

I set the brief, the service levels and the scorecard, then make sure delivery partners stick to them.

Cross-functional alignment

Marketing, systems and sales working toward the same goal, not pulling in different directions.

Board-ready reporting

The numbers your board or trustees need to make decisions, not vanity metrics.

If digital projects keep stalling, the issue is usually leadership.

Screenshots of a mobile website for Watson Fuels, showcasing fuel cards, heating oil, bulk fuel, and related services, with menus, maps, and contact forms.

Pricing

This runs on a simple monthly subscription across three tiers, from strategic oversight to full delivery management.

A middle-aged man with light hair, a beard, and mustache, smiling, wearing a dark button-up shirt, standing against a plain light gray background.

Stop hiring overhead. Start scaling output.

Adam Weston | In person, across Bath & Bristol.

Ready to get senior digital leadership without hiring full-time?

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