Get expert help for your digital projects
Design a new website, add AI agents, or make your marketing run smoother, all without hiring someone full-time.
Fractional Head of Digital
Senior support when you need it
Fast, easy-to-use websites for humans and robots
Connected marketing tools so your data makes sense
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Get senior support for your next big digital push
If you run an established B2B business or charity in Bath, Bristol, or the South West, you likely have a list of big digital projects you want to complete. But your team is already busy just keeping things running. When that happens, progress stops. Founders have to make all the technical decisions, marketing campaigns lose direction, and there’s no senior expert to make sure your budget is helping you grow.
Maybe you want to update a slow website, bring in AI tools to save your team time, figure out why your Google ads aren’t working, or finally connect your marketing software. Hiring someone full-time is a risk. You don’t need the extra overhead or stress that comes with more staff. You just need someone reliable to step in and get things done.
Midday gives you hands-on, fractional digital leadership. Adam Weston works with you and your team to plan, build, and run your digital projects from day one. You get senior guidance and quick support for your staff, without a long-term commitment.
Why project delivery needs a new approach
When your team has too much on, important digital projects slow down. Your website can become outdated, your marketing tools may not work well together, manual tasks start to eat up your time, and you waste money on Google and LinkedIn because no one is checking the accounts.
Your website needs to do two things at once. It must work to attract and be easy for AI search bots (like ChatGPT and Gemini) to understand, so your brand gets recommended on their lists.
How do we help you and your team?
We give your team some breathing room by focusing on three main areas:
Turn visitors into results: We take care of your website’s behind-the-scenes setup to keep it fast, easy to use, and simple for AI search engines to read.
Marketing-focused design: We swap out slow, outdated sites for clean platforms built with marketing in mind. We handle competitor research, plan your content, and manage the developers for you.
Streamlined marketing and automation: We connect your tools and automate repetitive admin work. We set up smart AI workflows, so your team can focus on what they do best, like bringing in new leads and supporters.
When resource gaps turn into major bottlenecks
If any of these sound familiar, your business or charity is likely leaking opportunities:
Your website traffic never turns into leads: People visit your site, but they leave without filling out forms or donating because the user experience is clunky or confusing.
Your team is buried in repetitive admin work: Instead of focusing on strategy or talking to prospects, your staff spends hours copying and pasting data between different software systems.
You’re burning cash on paid ads: Your budget goes into Google Ads or LinkedIn campaigns every month, but no one senior is checking the settings, audience lists, or bids to prevent waste.
You want to try AI, but don’t know where to start: You see how much time tools like ChatGPT or Claude could save your team, but you don’t have the technical background to set them up safely.
How we help your business or charity grow
Marketing-driven websites
We overhaul clunky sites and build fast, easy-to-use platforms. We analyse your competitors, plan user journeys, create your content, and work directly with developers to build a website that truly makes a difference.
MarTech integration & clean data
We connect your website, CRM (like HubSpot), and email marketing systems so they finally talk to each other. We clean up your tracking data and replace confusing charts with simple dashboards.
Agentic AI & workflow automation
We design and deploy smart AI tools to handle your team's repetitive tasks, stripping out hours of day-to-day admin work so your staff can focus on high-value projects.
Strategic digital leadership
We build a practical plan directly into your project tools (like Notion) and run focused work sprints so everyone knows exactly what they're working on.
Why choose Midday instead of a traditional agency or a solo freelancer
| Feature | Traditional SEO agency | In-house hire | Freelancer | Midday |
|---|---|---|---|---|
| Local Bath & Bristol knowledge | Usually none Generic campaigns with no local context |
Depends Only if you hire locally |
Usually none Rarely sector or location specific |
Yes — based here Adam Weston. In person, where possible. |
| Who leads your account | Junior exec Junior account handlers learning on your time |
Yourself You manage, direct, and upskill them |
The freelancer A tactical freelancer. Handles tasks in isolation without high-level digital strategy or business governance. |
Adam Weston Fractional Head of Digital strategy and total account oversight from day one. |
| Pricing | Unpredictable Project fees, retainers, and hidden costs |
High fixed cost Salary, NI, benefits, and recruitment overhead |
Fragmented Low day rate, but scope creep adds up |
Flat monthly One predictable subscription. No surprises. |
| Contract | Locked in 6–12 month minimum commitments |
Permanent hire Employment law makes exits slow and costly |
Variable Project-by-project but no continuity |
Pause or cancel No exit penalties. Total flexibility. |
| Speed to AI visibility | Slow Months of onboarding before meaningful work begins |
Very slow Hire first, then onboard, then start |
Faster Quick to start, but limited in scope |
Immediate Audit in week one. Work starts straight away. |
Ready to get your digital projects sorted?
You don’t need a big, expensive agency or the overhead of another permanent employee. Let’s work together to clear your team’s roadblocks, get your website working right, and set up the simple automations your business or charity needs to grow.
FAQs
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A consultant usually just looks at your business and hands you a long PDF report full of things you need to fix. A Fractional Head of Digital actually rolls up their sleeves and joins your team. We get stuck into your project management tools (like Monday.com), run your strategy, manage your external vendors, and do the heavy lifting alongside your staff.
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Even the best internal teams can get overwhelmed by daily tasks, or run into projects that are outside their comfort zone, like setting up a new CRM, wiring complicated software together, or building AI assistants. We give your team immediate relief by taking those technical headaches off their plate, so they can focus on their main jobs.
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We act as your in-house tech expert to keep everyone honest. We make sure your budget is spent wisely by setting clear weekly scorecards, enforcing agreements, and writing plain-English technical briefs that stop agencies from overcharging you or dragging out deadlines.
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We take a look at every digital tool your business or charity is currently paying for to spot overlapping features and wasted money. Then, we clean things up by connecting your website and email systems straight into your CRM, making sure your tracking is secure and your data stays accurate.
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Yes, absolutely. We look at your current setup to see where the skills gaps are. Then, we give you an honest look at the costs of outsourcing versus hiring in-house. If you decide to hire, we’ll even help you write the job descriptions and run the technical interviews to make sure you get the right person.
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We don't focus on meaningless numbers like "social media impressions" or clicks that don't go anywhere. We set up simple, straightforward dashboards in tools like Looker Studio that connect your digital data straight to your actual business outcomes, like new enquiries, phone calls, or donations.