Plans and pricing
The strategy behind your digital spend
No agency overhead. No junior handlers. Just principal-led digital leadership for Bath & Bristol organisations.
Not sure where the leaks are?
Start with a one-off digital infrastructure audit.
If you aren't ready to commit to an ongoing monthly retainer, or you don't know whether your primary bottleneck is an underperforming agency, a slow website, or total invisibility in ChatGPT, let's diagnose it first.
For a flat fee of £1,500, I’ll conduct a deep investigation into your digital estate. We vet your current agency retainers, run a baseline AI search-visibility check for your brand, and isolate your workflow bottlenecks.
We deliver a comprehensive, board-ready remediation blueprint detailing your critical vulnerabilities and exactly how to fix them. No ongoing obligation or lock-in contracts required.
Simple, transparent retainers
No hidden rates. Zero vendor markups. Pass-through utility pricing optimised for your budget.
| How we work | Plan A: The strategic advisor | Plan B: The fractional leader + AI search engine | Plan C: The complete growth partner |
|---|---|---|---|
| Monthly cost | From £1,500 / mo Simple monthly subscription |
From £3,000 / mo Simple monthly subscription |
From £4,500 / mo Simple monthly subscription |
| Main focus | Strategy, planning and keeping an eye on things | Part-time team leadership and doing the day-to-day work | Complete digital leadership, search dominance and paid ads management |
| Best for | Businesses that already have an in-house team or a marketing agency | Growing businesses that want to scale up and show up in search results | Established companies looking to hand over strategy, content and paid ad spend to one trusted partner |
| Supplier and spend reviews | Included Monthly performance checks to make sure your agencies deliver and you aren't wasting money on software or ads |
Included Full management, daily accountability and constant updates to your technical setup |
Included Full management, daily accountability and constant updates to your technical setup |
| AI search dominance | Basic setup checks only | Up to 3 main service areas Tracked around the clock across ChatGPT and Google AIO |
Up to 3 main service areas Tracked around the clock across ChatGPT and Google AIO |
| Done-for-you campaigns | None Advice and planning support only |
1 complete marketing campaign every 30 days One expert article plus all your social media posts |
2 complete marketing campaigns every 30 days Two expert articles plus all your social media posts |
| Paid media management | None Spend reviews and agency accountability only |
None Spend reviews and agency accountability only |
Full ad account management Complete strategy, setup and continuous optimization for Google Ads and LinkedIn Ads |
| Code and search setup | None | Automated search setup We add behind-the-scenes code straight into Google Tag Manager |
Automated search setup We add behind-the-scenes code straight into Google Tag Manager |
| Meetings with Adam | 2 strategy sessions every month to keep you on track | Regular catch-ups plus a dedicated monthly review session | Weekly operational alignment catch-ups plus a dedicated monthly review session |
| Progress reviews | Quarterly progress reports to look at the big picture | Quarterly progress reports plus simple monthly updates | Quarterly progress reports plus deep-dive monthly performance updates |
| Changes and pauses | Flexible subscription. Pause or swap plans whenever you need to. | Flexible subscription. Pause or swap plans whenever you need to. | Flexible subscription. Pause or swap plans whenever you need to. |
Strategy, planning and regular checks for firms with internal teams or agencies.
Part-time team leadership and hands-on work built to help you grow.
Complete operational control. Full leadership combined with AI search setup and active paid media scaling.
Tracking stays focused on 3 service areas across ChatGPT and Google AIO. Includes 2 complete marketing campaigns every 30 days.
The strategic advisor
For organisations with an established internal marketing team or an active digital agency that requires objective executive steering.
Checking on your agencies
We sit on your side of the table. We run monthly performance reviews on your external agencies' data to make sure they are hitting hard commercial metrics rather than hiding behind vanity statistics.
Marketing spend reviews
We analyse your software stack and ad accounts to strip out redundant subscriptions and stop wasted paid media spend.
Strategic planning
We map out your digital roadmaps, guide platform selections, and provide objective procurement advice with zero vendor kickbacks.
The fractional leader + AI search engine
Our signature retainer. For ambitious businesses and non-profits that want a part-time Head of Digital to run their department, while simultaneously deploying our active AI search engine setup.
Full-scale department leadership
We actively manage your internal team, streamline your workflows, and oversee your core digital projects from concept to launch.
Done-for-you campaigns
We produce one complete marketing campaign every 30 days to win citations. We write an expert industry article embedded with real-world context and split it into native social media posts to capture immediate human traffic.
AI search dominance and setup
We track up to 3 of your core service areas around the clock across ChatGPT and Google AIO. Our background engine automatically injects advanced schema code straight into Google Tag Manager, forcing AI crawlers to trust and recommend your brand ahead of your rivals.
The complete growth partner
For established companies looking to completely hand over strategy, content creation, and active paid media scale to a single trusted partner.
Full ad account management
We take direct, hands-on control of your paid media budgets, executing end-to-end setup, copywriting, and daily conversion optimisation for both Google Ads and LinkedIn Ads.
Expanded campaign velocity
You get everything in Plan B, but we scale execution up to two complete marketing campaigns every 30 days (two distinct expert articles plus full native social media splits).
Maximum leadership visibility
We integrate with your leadership team, running weekly operational alignment catch-ups alongside deep-dive monthly performance updates.
How we onboard: Getting your site ready for growth
We don't build ongoing monthly campaigns on broken foundations.
Retainers keep your digital engine running smoothly, but structural issues require immediate fixes. Before your ongoing subscription drops into its normal monthly rhythm, we use your first 30 to 60 days to clear out old technical mistakes and get your site up to scratch.
Depending on what we find during your initial audit, your early retainer windows will focus on:
Fixing your site structure: We look far beyond basic code. We clean up your website’s core layout, fix broken navigation paths, and map out your content fields so AI scrapers instantly understand your business authority.
Updating old content: You often don't need a hundred new blog posts; you need your existing pages to work. We refresh your current library, stripping out dead weight and rewording high-potential pages to optimise them for ChatGPT and Google AIO signals.
Turning traffic into results (CRO): Driving traffic is pointless if your website is a leaky bucket. We analyse your human user journeys, rewrite calls to action, and tweak layouts to turn casual visitors into qualified leads or active donors.
Case study: Growcreate
From 6% to 64% ChatGPT coverage. In 14 days.
Growcreate—a website and software agency—wanted AI tools to recommend them to clients.
We audited their content, refreshed key pages, and published targeted authority articles.
The result? Within two weeks, ChatGPT coverage jumped from 6% to 64% of relevant searches. No months of waiting for traditional SEO.
"Think SEO for AI search — but incredibly fast and directly targeted."
64%
ChatGPT coverage after optimisation
14
Median time to impact
10x
Increase in brand mentions
#2.1
Average AI rank across top intents
FAQs
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Digital infrastructure isn't a one-time project; it's an ongoing operational asset. A predictable monthly subscription ensures we are always on hand to manage your strategy, hold vendors accountable, and pivot your technical setup the second AI search algorithms or ad networks change their systems.
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es. Our model is built for absolute agility. You can scale up to Plan C when you want to aggressively launch paid ad campaigns, or scale down to Plan A if you simply need baseline strategic reviews and agency oversight.
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Some. We absorb the costs of our backend diagnostic, checking, and scraping pipelines inside our flat retainer fee. You never receive unexpected utility bills from us.
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Beautifully. We do not replace your technical team. We act as your internal strategic filter, translating commercial goals into clear developer briefs, holding them accountable to deadlines, and handling search setup via Google Tag Manager without altering their database code.
“Stop hiring overhead. Start scaling output.”
Adam Weston | In person, where possible.
Let’s figure out which plan fits your growth targets. Book a direct briefing call with Adam to map out your primary service areas.