Why Midday?
The digital confidence you've been missing
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We work with you to help you get more out of digital technology
Leaders of B2B companies and charities often face big goals and complicated technical challenges. We step in as your Head of Digital, offering the experience you need to keep your projects moving.
Steady, sustainable progress
Working with Midday is about making your daily work easier. Most leaders we support say they feel:
Clearer about digital, their technical options and next steps.
More confident in defending digital decisions internally.
Better supported when having difficult conversations with suppliers.
Less anxious about overspending or getting it wrong.
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We don’t come in with a fixed agenda or a pre-packaged solution. We focus on what’s keeping you up at night—whether it’s a failing CMS, a stalled website project, or a supplier quote that doesn’t feel right.
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We translate digital into plain English. Our job is to help you feel more confident explaining digital decisions and ensuring the “why” behind the spend is clear.
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We aren’t a consultancy that hands over a 50-page strategy document and disappears. We stay in the room. We help you write briefs and work with you and your team.
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Without selling software or taking commissions, our guidance is fully objective. Our sole aim is to deliver the best possible results for your SME’s or Nonprofits’ mission and budget.
Where we sit in your organisation
You can think of us as your Fractional Head of Digital. We bring the same accountability as a full-time staff member, but with the fresh perspective and wide experience of an outside partner. We connect your leadership team to daily digital work by managing tasks such as improving your website or helping you succeed with AI Search Visibility.
How we get started
You do not need a formal brief to start working with us. We begin with a four-month trial to see if we are the right match. During this time, we review your current setup and make sure you are not paying too much for outdated tools.
Predictable, transparent investment
We don't hide our rates behind long sales pitches or discovery fees. Our fractional digital services operate on a fixed monthly retainer, meaning you get senior-led strategy and execution without surprise bills.
We are upfront about our rates, and our fractional digital services use a fixed monthly fee, so you get expert strategy and delivery without unexpected costs.
On-demand Digital: Full strategy, marketing, and execution starting from £1,500/month.
Bespoke One-Off Projects: Websites, AI workflows, or integrations scoped individually starting from £4,000.
There are no long-term commitments at the start. Every partnership begins with a risk-free, four-month trial.
CASE STUDYPatient-centred multi-site digital transformation and AI search solution for NHS Berkshire Healthcare Foundation Trust
The Trust’s digital setup had split into separate sites. This created technical debt, left accessibility gaps, and meant 1 in 3 users could not complete key tasks.
We rebuilt* the digital estate as a single site on Umbraco CMS. Patient referral flows were redesigned to match real user needs. We added RAG* and vector search so users could find answers quickly, even for complex queries.
The result is a secure, compliant site that speeds up patient care and makes it easier for teams to manage content across locations. The approach is now being shared as a model for other NHS trusts.
*(RAG) Retrieval-Augmented Generation. It is an AI framework that improves the quality and accuracy of Large Language Model (LLM) responses by grounding the model in external knowledge sources.
*Growcreate case study
600+
Pages rebuilt around patient journeys
120+
NHS services standardised for care access
9
Reading level standard applied across all copy
33%
Increase in task completion
FAQs
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No. Our primary job is to take digital stress off your plate, not add to it. We step in to handle technical issues, manage your external suppliers, and translate complex tech into plain English. We provide a clear, step-by-step roadmap so your projects keep moving forward without needing your constant supervision.
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Not unless you want us to. Usually, we don't replace your current agencies; we help you get the most out of them. We act as your internal technical advisors, reviewing supplier briefs, checking invoices, and ensuring you get exactly what you pay for. We keep your suppliers accountable and focused on your goals.
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We build strict, ethical data privacy safeguards into every AI workflow we create. We focus on automating internal "busywork"—like multi-platform content distribution, reporting, and routine research—using secure tools that do not expose your proprietary data to public AI models. Your reputation and data governance are always protected.
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We act as a part-time, senior member of your leadership team. Depending on what you need most, we might spend one week auditing a failing website project, the next week optimising your Google Ad spend, and the following week building an automated AI workflow to save your staff time. You get strategic direction and execution without the full-time salary overhead.
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Yes, absolutely. In fact, most of our clients start without one. You don't need to spend weeks writing a perfect technical document. Just book a call, tell us what is currently broken or keeping you up at night, and we will propose the practical next steps to fix it.
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Even though we are fractional, we are highly responsive. We establish clear communication channels upfront—whether that is regular video catch-ups, shared project boards, or in-person meetings where possible. You get consistent, reliable momentum from day one, giving you a clear picture of how we work together before making any long-term commitments.