Drive revenue, not clicks, with disciplined PPC management services
Paid media and tracking for B2B businesses and charities in Bath, Bristol and the Southwest
Stop burning your budget on broad search terms that bring curiosity, not customers. We eliminate low-intent clicks from your campaigns, focusing every pound of your spend exclusively on buyers who are ready to take action.
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High click-through rates don't pay the bills; revenue does
We provide B2B management and tracking for businesses in Bristol, Bath, and the Southwest.
Google and LinkedIn are designed to spend your budget fast. The way these platforms report results means marketing metrics usually highlight big numbers for views and clicks, not real business revenue.
At Midday, we set up tracking so you can see beyond surface numbers. We remove search terms that don’t help, block fake bot traffic, and make sure your ads focus on real sales instead of just cheap clicks.
Our team is led by Adam Weston, providing businesses in Bath city centre, the Bristol Temple Meads corridor, and across the Southwest with practical solutions that deliver results.
"A five-star team striving for client success. Transparent, high-quality, and fast."
Darren Beharry, Head of Digital at Abbeyfield Living
How ad platforms waste your B2B marketing or budget
If you run paid ads, you probably lose a lot of your budget to platform waste. Ad platforms make it easy to spend money but hard to reach the right people. Without close management, you end up paying more than necessary.
“This needs to be specific to PPC management - Get recommended by Google, ChatGPT and Gemini before your competitors do.”
Adam Weston | Founder-led, in-person across Bath & Bristol.
How do we fix your B2B conversion tracking?
We set up tracking behind the scenes. This protects your budget in four ways:
High-intent feed-only targeting (no network waste)
We turn off the LinkedIn Audience Network and use exclusion lists. This keeps your ads on the main LinkedIn feed and shows them only to your top target companies.
Closed-loop CRM integration (HubSpot, Salesforce and more)
We connect your website forms directly to your CRM, such as HubSpot, Salesforce, or Microsoft Dynamics. When a lead becomes a real sales opportunity, we send that information back to Google and LinkedIn. This helps platforms find more real buyers rather than bots.
Real-time click fraud and bot blocking
We add fraud-blocking software, such as ClickCease or Lunio, to your ad accounts. These tools check every click’s IP address and behaviour in real time and block bots or competitors. Note: These tools require their own subscription (usually £70-£100 per month), which you pay for directly. We don’t add any markup. We set it up, monitor it, and manage it for you.
Daily script checks and negative keywords
We run scripts in your Google Ads account every day. If a search term triggers your ad but doesn’t bring results, the script adds it to your negative keyword list so you won’t pay for it again.
Writing ads that filter your search traffic
Beyond tracking, we also change how your keywords are selected and how your ad descriptions are written.
Standard campaigns often use flashy ad descriptions to get as many clicks as possible. But with high B2B click rates, you don’t want everyone to click. You want to filter out the wrong people before they cost you money. We target high-intent keywords and write honest, specific ad copy to attract real buyers and keep out time-wasters.
A real-world example:
Imagine you are a commercial catering equipment supplier in Bristol.
The Standard Approach: A broad campaign targets the keyword "commercial ovens" and uses a generic ad: "Best Commercial Ovens in the Southwest. High quality, great prices. Click here for a free quote! You end up paying for hundreds of clicks from home cooks and hobby bakers who will never buy from you.
The Midday Approach: We target a specific intent keyword, such as "rational combi oven supplier Bristol," a phrase used only by a commercial kitchen manager ready to buy. Then, we write an ad description that filters the audience before they click: "We supply and install Rational Combi Ovens for commercial kitchens in the Southwest. Minimum project spend £5,000." You get fewer clicks overall, but each click comes from a qualified buyer who already knows your location and minimum price before visiting your website.
The charity paid media example:
The Standard Approach: A charity campaign targets the broad search term "children's charity support" using a generic ad headline: "Support Our Children's Charity Today. Learn More About Our Work." The ad is flooded with expensive clicks from students researching essays or individuals looking for free educational resources, completely draining the budget.
The Midday Approach: We target explicit donor-intent terms like "donate to children's food programs UK" and write strict, action-focused ad copy: "Directly fund children's food programs in the Southwest. Secure online donations. See exactly how your corporate or individual gift impacts local families." This shifts the traffic away from information seekers and straight toward active donors.
The perfect extension for local marketing teams and growth-focused brands
Could your in-house marketer handle this? Yes, if they have the time and the technical skills to write code and connect CRM databases. But most in-house marketers are generalists, busy with content, events, and social media tasks.
Traditional PPC agencies are built to scale, so day-to-day work is often handled by junior account executives who rely heavily on the ad platforms' automated optimisation tips. Since these tips come from Google and LinkedIn, they usually encourage you to spend more.
A flat-fee PPC subscription built around your sales pipeline
This isn’t a criticism of traditional agencies. The standard agency model works well for many types of businesses. However, the structure itself creates certain defaults.
When an agency’s fee is tied to a percentage of your ad spend, or when daily management is separate from your internal CRM data, the focus naturally shifts to what can be easily tracked in the ad dashboard: clicks and impressions. They focus on platform metrics because that’s where the traditional agency workflow usually ends.
At Midday, our job doesn’t stop at the click. We use a flat monthly subscription and connect your ad platforms to your CRM milestones, so we look beyond just traffic data. We cut out broad, low-intent terms that traditional models use to spend budgets, and focus only on the specific keywords and ad copy that generate real sales opportunities.
How Midday compares to traditional PPC agencies and freelancers
| Operational Metric | Traditional PPC Agency | In-House Hire | Freelance Consultant | Midday Subscription |
|---|---|---|---|---|
| Local Account Accountability | Usually none Entirely remote management with zero Southwest context. |
Depends Only if you run recruitment locally in Bath or Bristol. |
Varies Varying local presence across the region. |
Based in Bath Adam Weston. In-person strategic alignment across Bristol and Bath. |
| Account Leadership | Junior Execs Junior account handlers learning workflows on your budget. |
Yourself You have to manage, direct, and upskill them on ad updates. |
The Freelancer Solo operator with limited technical or holiday scaling capacity. |
Founder-Led Adam Weston handles your strategic oversight from day one. |
| Pricing Model | Percentage of Spend They earn more money when you spend more on platforms. |
High Fixed Overhead Salary, national insurance, benefits, and recruitment costs. |
Hourly/Project Low upfront baseline, but highly vulnerable to scope creep. |
Predictable Flat Fee One clear monthly subscription. No hidden markups. |
| Contract Commitments | Locked In Rigid 6 to 12-month minimum terms with exit fees. |
Permanent Employment Employment laws make performance changes slow and costly. |
Short-Term Good flexibility but lacks long-term project continuity. |
Pause or Cancel Total business flexibility with zero cancellation penalties. |
| Paid Media Execution | Standard Feature Standard part of scaling account management workflows. |
Hands-on Execution Dependent entirely on their workload and bandwidth. |
Variable Scope Depends on their specific technical skill capabilities. |
Exclusive to Plan C Full, hands-on account execution requires our Plan C tier. |
“Ready to see where your ad budget is leaking?”
Adam Weston | In person, across Bath & Bristol.
No sales pitches, just a call to explore where your budget is going. We'll identify the low-intent keywords costing you money and show you how to focus your spend entirely on ready-to-buy customers and donors.
FAQs
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When an agency charges a percentage of your spend, they have a structural reason to want you to spend more. Our flat monthly fee means our only goal is to make your current budget work as well as possible.
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No. We handle everything safely with Google Tag Manager. We add tracking in the background, so you don’t need to redesign your website or change your database.
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No. Paid media isn’t a one-off job because Google and LinkedIn keep changing their rules. To keep your tracking working and your budget safe, we only offer this as part of our ongoing monthly plans.
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You can pause or cancel your subscription at any time. There are no long notice periods, hidden fees, or cancellation charges.
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Yes. Since we’re based in Bath, we like to meet our clients in Bristol, Bath, and nearby areas in person for monthly or quarterly reviews. We believe local businesses deserve face-to-face accountability.
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Let’s look at your data together. Book a quick 30-minute call with Adam. We’ll review your ad accounts and show you exactly what you’re paying for.