Get expert help for your digital projects
Design a new website, add AI agents, or make your marketing run smoother, all without hiring someone full-time.
Fractional Head of Digital
Senior support when you need it
Fast, easy-to-use websites for humans and robots
Connected marketing tools so your data makes sense
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Is your digital project list growing while your team stands still?
If you run an established B2B business or charity in Bath, Bristol or the South West, you probably have a clear picture of what needs to be done digitally. A faster website. Better use of AI tools. Marketing systems that actually talk to each other. Google Ads that stop burning money.
The problem is not knowing what to do. It is not having someone senior enough to make it happen.
A Fractional Head of Digital is a senior digital leader who works with your team on a flexible subscription basis. They handle strategy, project delivery and vendor management without the cost or commitment of a permanent hire. You get hands-on expertise from day one, and you can pause or cancel whenever your needs change.
Around 60% of Google searches now end without a click (Source: SparkToro / Datos 2026), and AI assistants like ChatGPT, Gemini and Perplexity now answer questions directly. Your website and digital presence must work for both people and AI search engines (robots). That means senior expertise, not a junior executive learning as they go.
At Midday, Adam Weston works alongside your team to plan, build and run your digital projects. Plain English. No surprises. Work starts straight away.
Why do digital projects stall, even in good organisations?
Your team is already busy keeping the day-to-day running. When a big digital project lands on top of that, one of three things usually happens: it gets delayed indefinitely, a junior member of staff is handed it without the experience to lead it, or you bring in an agency that charges a premium and disappears behind a report.
None of those moves you forward.
The result is your website becomes outdated, your marketing tools stop talking to each other, manual admin eats up hours your team does not have, and paid ad budgets skyrocket without anyone senior checking the settings.
What does a fractional head of digital actually do?
Rather than advising from a distance, Adam works inside your business. That means immediate action on the work that matters most:
Turning visitors into results
Your website needs to be fast, easy to use, and readable by AI search engines like ChatGPT and Gemini, a discipline known as Generative Engine Optimisation (GEO). GEO is the practice of structuring your content and entity data so that AI answer engines cite and recommend your brand, not just rank your pages. This sits alongside traditional SEO and is increasingly where organic visibility is won or lost. Learn how to optimise your brand for AI answer engines with our comprehensive guide to AI Search Visibility and GEO SEO strategies.
Marketing-focused design
Slow, outdated sites get replaced with clean, conversion-focused platforms. This includes competitor research, content planning and developer management, so you are not left with a website you did not sign up for.
Streamlined marketing and automation
Connecting your tools, cleaning your data and setting up AI workflows lets your team focus on what they do best — whether that is bringing in new leads, closing sales or supporting donors. Discover how to streamline your operations using our custom-built AI engine and workflow automation frameworks.
Does any of this sound familiar?
Here are some signs your business or charity may be missing out on opportunities:
Your website traffic never turns into leads. People visit, look around and leave without filling in a form or making a donation. The user experience is clunky or confusing, and no one senior has the time to fix it.
Your team is buried in repetitive admin. Instead of talking to prospects or planning campaigns, staff spend hours copying data between systems that were never properly connected.
You are burning cash on paid ads. Your Google Ads or LinkedIn budget goes out every month, but no one is checking audience lists, bids or conversion tracking to stop the waste.
You want to use AI tools, but do not know where to start safely. You can see how much time tools like ChatGPT or Claude could save, but setting them up correctly needs technical experience your team does not currently have.
How Midday helps your business or charity grow
Marketing-driven websites
Overhaul slow, clunky sites and build fast, easy-to-use platforms with marketing at the centre. We analyse your competitors, plan user journeys and create content. This gives you a website that improves your enquiry rate without you having to manage the build.
MarTech integration & clean data
Connect your website, CRM (such as HubSpot), and email marketing systems so they finally talk to each other. We clean up your tracking data and replace confusing charts with simple dashboards.
Agentic AI & workflow automation
Design and deploy AI tools that handle your team’s repetitive tasks, removing hours of day-to-day admin so your staff can focus on high-value work. We design bespoke systems using our Agentic AI workflows and automation tools to eliminate repetitive bottlenecks entirely.
Midday vs a traditional agency, in-house hire or freelancer
| How we work | The strategic advisor | The fractional leader + AI search engine | The complete growth partner |
|---|---|---|---|
| Monthly cost | From £1,500 / mo Simple monthly subscription. |
Book a call Simple monthly subscription. |
Book a call Simple monthly subscription. |
| Main focus | Strategy, planning and keeping an eye on things. | Part-time team leadership and doing the day-to-day work. | Complete digital leadership, search dominance and paid ads management. |
| Best for | Businesses and charities that already have an in-house team or a marketing agency. | Growing businesses and charities that want a part-time Head of Digital to run things while we improve your AI Search Visibility. | Established businesses and charities ready to hand over the keys. |
| Supplier and spend reviews | Monthly performance checks to make sure your agencies deliver and you aren't wasting money on software or ads. | Full management, daily accountability and constant updates to your technical setup. | Full management, daily accountability and constant updates to your technical setup. |
| AI search dominance | Basic setup checks only. | Up to 3 main service areas. Tracked around the clock across ChatGPT and Google AIO. |
Up to 3 main service areas. Tracked around the clock across ChatGPT and Google AIO. |
| Done-for-you execution | Advice and planning support only. | 1 x Generative Engine Authority Pack every 30 days. One deeply researched expert article engineered to secure AI search citations + full-funnel multichannel distribution from blog to social media. |
2 x Generative Engine Authority Packs every 30 days. Two deeply researched expert article engineered to secure AI search citations + full-funnel multichannel distribution from blog to social media. |
| Paid media management | Spend reviews and agency accountability only. | Spend reviews and agency accountability only. | Full ad account management. Complete strategy, setup and continuous optimization for Google Ads and LinkedIn Ads. |
| Code and search setup | Strategic oversight and search setup. | Strategic oversight and search setup. | Strategic oversight and search setup. |
| Meetings with Adam | 2 strategy sessions every month to keep you on track. | 2 strategy sessions every month to keep you on track. Plus: Weekly catch-ups. |
2 strategy sessions every month to keep you on track. Plus: Weekly catch-ups and a dedicated monthly review session. |
| Progress reviews | Quarterly progress reports to look at the big picture. | Quarterly progress reports plus simple monthly updates. | Quarterly progress reports plus deep-dive monthly performance updates. |
| Changes and pauses | Flexible subscription. Pause or swap plans whenever you need to. | Flexible subscription. Pause or swap plans whenever you need to. | Flexible subscription. Pause or swap plans whenever you need to. |
Gartner’s research on digital leadership gaps consistently shows that mid-sized organisations are most at risk when they lack senior digital oversight. This is because the cost of a full-time senior hire is often beyond the available budget.
What you can expect when you work with Midday
From the first week, you get a clear audit of your digital setup. After that, work is organised into focused sprints with plain-English briefs, clear monthly scorecards, and simple dashboards that connect your digital activity to real business outcomes such as new enquiries or donor conversions.
You will not receive a report and be left to act on it alone. Adam works alongside your team, manages your external agencies and developers, keeps everyone accountable, and makes sure your budget is spent on what makes a difference.
“A consultant usually just looks at your business and hands you a long PDF report full of things you need to fix. We join your team to get things done.” – Adam Weston, Fractional Head of Digital, Bath & Bristol
There are no exit penalties. If your needs change, you can pause or cancel. That is what genuine flexibility looks like.
“Stop hiring overhead. Start scaling output.”
Adam Weston | In person, across Bath & Bristol.
Ready to get your digital projects moving?
You do not need a large agency with high overheads or the risk of another permanent hire. You need someone senior who can step in, get things done, and give your team the space to focus on what they do best.
FAQs
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A consultant typically reviews your business and hands you a report. A Fractional Head of Digital joins your team and gets the work done. At Midday, that means getting into your project management tools, running your strategy, managing external vendors, and doing the heavy lifting alongside your staff.
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Even strong internal teams can get overwhelmed by daily tasks or face projects outside their experience, such as setting up a new CRM, integrating software, or building AI assistants safely. We give your team immediate breathing room by taking those technical headaches off their plate, so they can focus on their main jobs.
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We act as your in-house technical lead. We set clear scorecards, enforce agreements and write plain-English briefs that stop agencies from overcharging or dragging out deadlines. Your budget goes further because someone senior is watching how it is spent.
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We review every digital tool your business or charity is currently paying for, spot overlapping features and wasted spend, and then work to connect your website, email, and CRM systems. We also make sure your tracking is accurate and your data is clean, so the numbers you see in your dashboards actually mean something.
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We set up dashboards in tools like Looker Studio that link your digital activity directly to what matters. Regular scorecards mean you always know what is happening and why.
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Yes. We work with established B2B businesses and charities across Bath, Bristol and the South West. The challenges are often similar: limited senior digital resources, disconnected tools, and projects that keep getting pushed back. Our approach stays the same: hands-on, practical, and focused on results.
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You can pause or cancel your subscription without exit penalties. There are no long-term lock-ins. If your project is complete or your priorities shift, you are not stuck.
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Work starts straight away. The first week includes a clear audit of your current digital setup. From there, we move into focused sprints, so you see progress quickly, not after months of onboarding.