Umbraco web development, support & upgrades
Strategic technical management to de-risk your digital platform.
Based in Bath and Bristol. We give you a fractional digital to get your Umbraco website unstuck, reduce agency overhead, and finally make sense of your tech.
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Radically honest Umbraco advisory for Bath & Bristol
If you run a business or manage a charity in the South West, you need a platform that loads quickly, keeps your data safe, lets your staff edit content easily, and is designed for scale.
Midday takes a different approach. We serve as your strategic advisor and project manager. Our focus is on clean code, reliable support and clear communication. No jargon and no pushy sales tactics. We give you honest advice based on real data and what truly works for your business.
Enterprise muscle meets agility
For major projects, we serve as the primary partner to our parent company, Growcreate, a certified Platinum Umbraco Partner. We send your enterprise migrations, integrations, and high-availability infrastructure needs straight to their expert engineering team. They provide comprehensive operational security with ISO 27001:2022 and Cyber Essentials certifications, along with 24/7 SLA-backed cloud services.
For quick, tactical site updates, we coordinate with a vetted network of trusted freelancers. We give you top-tier execution on a tight budget.
Zero-markup guarantee: We never take kickbacks, accept software commissions, or markup developer rates. Every single penny you invest goes straight into your digital product.
“South West organisations don't need another expensive sales pitch; they need clear data, honest timelines, and an expert who takes direct accountability for their website.”
Adam Weston | Founder-led, in-person across Bath & Bristol.
How we support B2B businesses and charities
01Accountable support with fixed timeframes
When something goes wrong on your website, you need an answer from a specialist who knows your system inside out. Through our direct connection to Growcreate, your day-to-day maintenance is backed by formal Service Level Agreement (SLA) guarantees, so you always know when an issue will be resolved.
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When you flag an issue, our team begins active troubleshooting within a strict, agreed timeframe.
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If your website goes offline outside normal working hours, we have a dedicated 24/7 on-call team to restore your service immediately.
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We don't just send an automated 'we are looking into it' receipt. Your SLA dictates a contractual, ticking clock with a fixed deadline for complete, verified resolution based on priority severity
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We keep a constant eye on your platform to catch and resolve minor bugs before your visitors ever see them.
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You deal directly with a core group of developers who know your site, backed by established escalation procedures for critical issues.
02Structured, safe Umbraco upgrades
Running your website on an outdated version of Umbraco poses security risks and slows your content management. We safely manage migrations to modern versions, keeping your organisation online.
Experience with Umbraco version upgrades
Older versions of Umbraco (like versions 8, 10, or 13) are either end-of-life or heading there soon. For example, Umbraco 13 LTS regular support is ending soon, with its final security-only phase finishing in late 2026. We help you plan a smooth, risk-managed upgrade path to the modern, stable Umbraco 17 LTS to keep your site fast and compliant.
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We plan, build, and test your new system on separate environments so your live website stays completely active while we work.
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Your entire history, media files, and layout structures move over safely without losing structural links or database history.
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If your site relies on older commercial or community add-ons (such as broken forms or custom payment gateways), we proactively update, refactor, or replace them before deployment to ensure no loss of functionality under the new Umbraco framework.
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We run automated and manual regression testing cycles across every contact form, validation rule, and layout block, ensuring your user journeys run perfectly before the code ever touches your live server.
03Connecting your website to your everyday tools
Your website works best when it communicates with the rest of your organisation. We integrate your CMS directly with your core business systems without disrupting your underlying design layouts.
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Connect your website to platforms like HubSpot, Salesforce, Dynamics, or custom databases to keep your customer records and charity donor details perfectly in sync.
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We review your existing codebase to ensure any bespoke business logic remains intact during updates.
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We make sure new features fit your current version setup, maintaining overall system stability.
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We build our database connections cleanly, so data transfers between internal platforms never impact your front-end page load times.
Predictable pricing. No surprises.
We don't hide our rates behind long sales pitches, discovery fees, or vague hourly bills. We keep things simple with a fixed monthly retainer that matches your pace.
Plan A: The Strategic Advisor (From £1,500/mo): Best for teams that already have developers or a marketing agency but need senior oversight, supplier reviews, and a clear roadmap.
Plan B: The Fractional Leader + AI Search: We step in to manage your daily digital work, keep your suppliers accountable, and configure your systems to show up when buyers ask AI assistants for recommendations.
Plan C: The Complete Growth Partner: Full management of your web systems, operational catch-ups, and ongoing conversion optimisations.
The 4-Month Trial
We don't ask you to lock yourself into a long-term contract. We start every partnership with a straightforward 4-month trial so we can fix your immediate fires, prove our real-world value, and build trust first.
Our core Umbraco capabilities
LTS Upgrade Roadmaps: Seamless data and content migrations from legacy environments (Umbraco 8, 10, 13) to Umbraco 17 LTS.
24/7 SLA Support: Round-the-clock emergency infrastructure patching and critical incident response.
API & CRM Integrations: Secure, high-speed data piping between Umbraco, HubSpot, Salesforce, Dynamics, and custom donor databases.
Cloud Infrastructure Engineering: High-availability Microsoft Azure deployment, UK-region hosting, and disaster recovery setups.
Performance & Core Web Vitals Audits: Code profiling to optimise database interaction, asset loading, and server responsiveness.
Future-proofing Umbraco for AI Search Visibility
AI engines like ChatGPT, Claude, and Gemini do not read websites the same way Google’s crawler does. They demand a highly structured, authoritative, data-dense context. Adam optimises your Umbraco architecture for Generative Engine Optimisation (GEO) through three distinct technical steps:
1. Semantic Schema injection: Custom-configuring Umbraco's document types to output highly detailed JSON-LD schema. This formats your organisation’s entity relationships, services, and data models cleanly for Large Language Models (LLMs) to parse instantly.
2. Structural cleanliness & content crawlability: Stripping bloat from the Umbraco rendering engine, ensuring your site's HTML is lean, semantic, and highly optimised for AI scraper bots (like GPTBot) to index without timeout errors.
3. Knowledge base architecture: Structuring Umbraco content nodes to serve as an authoritative "knowledge graph" for your brand, ensuring AI engines cite your site when local buyers or donors ask for recommendations in Bath, Bristol, and the wider UK.
The Real-World Proof: When we applied this exact framework to Growcreate’s website, their organic visibility in ChatGPT search queries jumped from 6% to 64% in just 14 days.
Big-brand pedigree, engineered for your budget
Together with Growcreate, we have designed, migrated, and supported more than 250 successful digital platforms across regulated and commercial sectors. We take the exact same compliance, performance, and structure lessons used by global firms and apply them directly to your platform.
Mercedes-Benz: We designed and built an automated translation workflow within Umbraco, combining AI with human editing to localise global content quickly and reduce manual translation costs.
Quintet Private Bank: Consolidated multiple international wealth brands into a single, compliant, and highly secure Umbraco platform on Azure, aligning with stringent FCA operational resilience requirements.
Thirtyone:eight: Built a secure safeguarding platform to support thousands of members safely, efficiently, and at scale.
Technical standards you can rely on
| Your Needs | Our Technical Approach | Our Standards & Certifications |
|---|---|---|
| Data Protection & Compliance | Strict data handling pipelines that keep user, client, or donor details fully locked down. | Fully compliant with UK GDPR and data protection laws. Review our comprehensive data compliance approach (ICO Registration: ZA7922311). |
| Security & Platform Trust | Secure code structures, regular software patching, and hardened server setups backed by Growcreate's engineering team. | Verified by Cyber Essentials and ISO 27001:2022 guidelines. Backed by technical expertise in the Umbraco platform. |
| Infrastructure & Backups | High-frequency backup frequency and a documented disaster recovery capability on Microsoft Azure UK regions. | Hosted on UK-based cloud infrastructure where you choose your exact server location (such as UK South or UK West) to guarantee strict adherence to local data sovereignty laws and minimise latency. |
| Site Reliability | Efficient resource allocation (CPU/RAM) and optimised asset loading to give you a firm uptime guarantee. | Built on a high-grade quality of codebase that easily supports future scalability options. |
| Project Transparency | Upfront planning, milestone tracking, and open communication lines. | Fixed, predictable project delivery timelines with a zero-markup guarantee. |
Meet Adam, your fractional Head of Digital
When you partner with Midday, you work directly with our founder, Adam.
Adam has been embedded in the Umbraco ecosystem for over a decade. He attended his first Umbraco Codegarden in Copenhagen back in 2014, learning early on how to shape the platform to deliver real commercial value for marketers and content teams.
As the Founder and a Board Member of our parent company, Growcreate, which is a certified Platinum Umbraco Partner, Adam connects big-agency technical expertise with the personal, practical guidance your South West business or charity needs. You get an experienced strategic leader working with you to overcome developer bottlenecks and grow your site efficiently.
FAQs
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No, absolutely not. Most of our clients start without one. We begin by auditing your current setup and helping you write the brief, then we map out a step-by-step plan.
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Only if you want us to. We can work alongside your current partners to help you get the best out of them. We translate your goals into clear developer briefs, check invoices, and keep suppliers focused on your mission.
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It means our delivery pipeline has direct, priority access to Umbraco HQ in Denmark for technical escalation and architectural reviews. You get enterprise-grade backing and certified Umbraco Masters on your side, but with the personal, day-to-day care of Midday’s small advisory team.
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Where your data is stored affects both security and speed. Google confirms that local, fast-loading sites rank better. The Information Commissioner's Office and UK GDPR guidelines also require strict, documented care of personal records. By hosting on Microsoft Azure UK regions, we keep your systems compliant, secure and fast. Learn more about how we handle these structures on our data and operations compliance page.
Keep what works. Protect your budget.
If you are a Southwest business or charity and want your website to run smoothly, let’s talk. We like to meet in person when possible, whether that’s over coffee or at your workplace.